Resources

Straight answers. Free to use.

Plain-English guides, checklists you can print, a glossary, and a free check of your website. Use them whether you work with us or not.

Free website checkHow does your home page do?It loadsSecure (https)Built for phonesTap to callKept up to dateCheck yours in 10 seconds →

Guides.

Short, practical, and honest about what nobody can promise.

WebsitesGet found on Google and in AI answersWhat actually helps people nearby find you, and what nobody can promise.5 minute read
WebsitesWhat to put on your websiteThe few things every small business website needs, and what can wait.4 minute read
WebsitesOwn your domainYour web address is part of your business. Make sure it's in your name.4 minute read
WebsitesWhat to ask any web companyQuestions that save you money and trouble, whoever you choose.3 minute read
BrandsBrand basics for small businessesA logo is part of it. Looking the same everywhere is the rest.4 minute read
AI agentsReviews, done fairlyHow to get more genuine reviews, and the shortcuts to avoid.3 minute read
SoftwareWhatsApp for your businessSet up the free WhatsApp Business app so enquiries don't get lost.4 minute read
WebsitesLeaving a website builderWhat you can take with you, and how to move your domain.5 minute read

Checklists you can print.

Tick them off on paper or on your phone.

Checklist · 10 things
Before you launch
Run through this before your website goes live.
- It says what you do and where, at the top.
- Your phone number has a tap-to-call link.
- Every page works on a phone.
- and 7 more
Open and print
Checklist · 10 things
Your Google Business Profile
A free profile that shows on Google Maps and local results.
- Claimed and verified by you.
- The right main category, plus any others that fit.
- Business name exactly as it is everywhere else.
- and 7 more
Open and print
Checklist · 10 things
What to ask any web company
Ask these before you pay anyone for a website.
- Can I see it before I pay?
- What's the total, and what's monthly after that?
- Who owns the site, the design files and the domain?
- and 7 more
Open and print

The jargon, in a sentence.

The words web people use, said plainly.

AEO: Answer engine optimisation: making it easy for AI tools like ChatGPT to understand who you are and what you do.
Auto-renew: A setting that renews your domain or plan automatically, so it doesn't lapse.
Backup: A saved copy of your website, so it can be put back if something goes wrong.
Brand: How people recognise you: name, logo, colours and the way you sound.
CRM: Customer relationship management: one place for your customers, enquiries and history.
Domain: Your web address, like yourbusiness.co.uk.
DNS: The settings that point your domain at your website and email.
Google Business Profile: Your free listing on Google Maps and local search results.
Hosting: The computer, somewhere else, that keeps your website online.
HTTPS: A secure connection. Browsers show a warning when a site doesn't have it.
Integration: Joining two tools so they share information, like bookings into your calendar.
IPS tag: The code that says which company looks after a .uk domain. Change it to move the domain.
Landing page: A single page for one offer or campaign.
Local SEO: Helping people nearby find you when they search for what you do.
Meta description: The short summary search engines can show under your page title.
Mobile-friendly: A website that fits and works on a phone screen.
Payment link: A link you send a customer so they can pay online.
Registrar: The company you register and renew your domain with.
Registrant: The person or business that owns a domain.
Responsive: A website that rearranges itself to fit any screen.
Schema: Hidden labels on a web page that tell search engines what things are, like your opening hours.
SEO: Search engine optimisation: making your website easy for search engines to understand.
Template: A ready-made design that many websites share.
Uptime: How much of the time your website is online and working.