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Reviews, done fairly

How to get more genuine reviews, and the shortcuts to avoid.

3 minute read

Ask, every time

  • Ask when the job's just done and the customer is pleased.
  • Send a direct link to your Google review page, so it's one tap.
  • A short, friendly message works better than a long one.

Reply to every review

Thank people for good ones. For bad ones, stay calm, be polite and offer to put it right. Other customers read your replies too.

The shortcuts to avoid

Never write, buy or swap reviews, and don't offer anything in return for one. Google's rules don't allow it, and fake reviews are against UK consumer law.

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