How keepr compares.
Four ways to get a website, a brand and the tools to run your business. Here's how they stack up, honestly.
What it really costs.
The price on the tin, plus your own time to build it and keep it going. Move the sliders to match your business.
- keepr£2,204£1,854 paid + £350 of your time
- Template builders£4,543£518 paid + £4,025 of your time
- DIY with AI tools£6,204£1,094 paid + £5,110 of your time
- A traditional agency£6,040£4,500 paid + £1,540 of your time
How we worked it out
- keepr: Take it, plus Care each month. About an hour to pick and confirm, then 15 minutes a month approving changes.
- Template builders: Squarespace's cheapest plan billed yearly. About 25 hours to build, write and photograph it, then 2.5 hours a month on updates, apps and settings.
- DIY with AI tools: ChatGPT Plus (about £16) plus the same site plan. About 20 hours to prompt, check, fix and join it up, then 3.5 hours a month keeping the tools and connections working.
- A traditional agency: Around £4,500 for a basic site, no retainer counted. About 8 hours of meetings and feedback, then an hour a month arranging changes.
- The hours are our estimates. Change what your time is worth above.
keepr compared with template builders, DIY with AI tools and an agency
| What matters | keeprMade for you, yours to keep£2,204 over 3 years | Template buildersWix, Squarespace£4,543 over 3 years | DIY with AI toolsChatGPT, AI site builders, Zapier£6,204 over 3 years | A traditional agencyBrief, wait, then see it£6,040 over 3 years |
|---|---|---|---|---|
| Who does the design work | We do. Three designs are made for you before you pay. | You do, starting from a template. | You do: prompt, check, fix and stitch the pieces together. | They do, after workshops and a brief. |
| See it before you pay | Yes. Three finished-looking sites, free to look at. | Yes, as you build it yourself. | A quick draft, then the work is yours. | Usually not until you've paid a deposit. |
| Ready to look at | Your showroom link within 5 working days, with no work from you. | When you've finished building it. | When you've finished prompting, fixing and joining it up. | After the brief, the design stages and the build. |
| Made for your business | Three original designs, each built around one idea from your business. | Templates shared with many other sites. | Generated from common patterns, so it can look like everyone else. | Yes. |
| Your time | Pick one and confirm your details. | Hours to days of building and writing. | Hours learning and joining several tools. | Meetings, briefs and rounds of feedback. |
| Price | Fixed, from £450 one-off. Care (hosting, security, backups) £39 a month if you want us to look after it. | Wix from £17.77 a month. Squarespace from £14.40 a month billed yearly, or £19.20 monthly. Plus your time. | ChatGPT Plus is $20 a month, plus a site builder, hosting and any automation tools. | Around £4,500 for a basic small business site, often plus a retainer. |
| Facts about your business | Never invented. Anything unchecked stays marked until you confirm it. | Whatever you type in. | AI can make up details, so you check every line. | Whatever goes in the brief. |
| Take it with you | Yes: your site files, brand, domain and data. | Wix sites can't be hosted elsewhere. Squarespace exports only some content, to WordPress. | Depends on each tool. | Depends on the contract. |
| Brand, software and AI agents | All from one team, joined up, in one app. | Add-on apps from a marketplace. | Separate tools you join together yourself. | Often separate suppliers. |
| Help when something breaks | Us, by name, through your keepr app. | Help articles and a support queue. | You, working out which tool broke. | Them, usually billed by the hour. |
| Kept running | Optional monthly care. Cancel and keep everything. | You keep it updated. | You keep every tool and connection working. | A retainer, or you're on your own. |
keepr
Made for you, yours to keep
£2,204 over 3 years
- Who does the design work
- We do. Three designs are made for you before you pay.
- See it before you pay
- Yes. Three finished-looking sites, free to look at.
- Ready to look at
- Your showroom link within 5 working days, with no work from you.
- Made for your business
- Three original designs, each built around one idea from your business.
- Your time
- Pick one and confirm your details.
- Price
- Fixed, from £450 one-off. Care (hosting, security, backups) £39 a month if you want us to look after it.
- Facts about your business
- Never invented. Anything unchecked stays marked until you confirm it.
- Take it with you
- Yes: your site files, brand, domain and data.
- Brand, software and AI agents
- All from one team, joined up, in one app.
- Help when something breaks
- Us, by name, through your keepr app.
- Kept running
- Optional monthly care. Cancel and keep everything.
Template builders
Wix, Squarespace
£4,543 over 3 years
- Who does the design work
- You do, starting from a template.
- See it before you pay
- Yes, as you build it yourself.
- Ready to look at
- When you've finished building it.
- Made for your business
- Templates shared with many other sites.
- Your time
- Hours to days of building and writing.
- Price
- Wix from £17.77 a month. Squarespace from £14.40 a month billed yearly, or £19.20 monthly. Plus your time.
- Facts about your business
- Whatever you type in.
- Take it with you
- Wix sites can't be hosted elsewhere. Squarespace exports only some content, to WordPress.
- Brand, software and AI agents
- Add-on apps from a marketplace.
- Help when something breaks
- Help articles and a support queue.
- Kept running
- You keep it updated.
DIY with AI tools
ChatGPT, AI site builders, Zapier
£6,204 over 3 years
- Who does the design work
- You do: prompt, check, fix and stitch the pieces together.
- See it before you pay
- A quick draft, then the work is yours.
- Ready to look at
- When you've finished prompting, fixing and joining it up.
- Made for your business
- Generated from common patterns, so it can look like everyone else.
- Your time
- Hours learning and joining several tools.
- Price
- ChatGPT Plus is $20 a month, plus a site builder, hosting and any automation tools.
- Facts about your business
- AI can make up details, so you check every line.
- Take it with you
- Depends on each tool.
- Brand, software and AI agents
- Separate tools you join together yourself.
- Help when something breaks
- You, working out which tool broke.
- Kept running
- You keep every tool and connection working.
A traditional agency
Brief, wait, then see it
£6,040 over 3 years
- Who does the design work
- They do, after workshops and a brief.
- See it before you pay
- Usually not until you've paid a deposit.
- Ready to look at
- After the brief, the design stages and the build.
- Made for your business
- Yes.
- Your time
- Meetings, briefs and rounds of feedback.
- Price
- Around £4,500 for a basic small business site, often plus a retainer.
- Facts about your business
- Whatever goes in the brief.
- Take it with you
- Depends on the contract.
- Brand, software and AI agents
- Often separate suppliers.
- Help when something breaks
- Them, usually billed by the hour.
- Kept running
- A retainer, or you're on your own.
Fair's fair.
If you love building websites yourself and have the hours, a template builder is a fine hobby.
For everyone else: we make it first, you pick it, and it's yours to keep.
Ask for your threeSources
Prices and claims about named products come from their own pages, and the agency figure from GoDaddy's UK guide, all checked on 29 October 2026. Prices change, so check the latest before you decide.
- Wix: plans and pricing (UK)
- Squarespace: pricing (UK)
- ChatGPT: plans and pricing
- GoDaddy UK: How much does a UK website cost?
- Wix: Exporting or embedding your Wix site elsewhere
- Squarespace: Export your site content
Wix and Squarespace are trademarks of their owners.