Terms

Take it

The design you picked in your showroom, finished with your details and launched.

Included:

• Up to 3 pages
• Built from the design you chose, with your details, words and photos
• Works on phones, tablets and computers, tested before launch
• An enquiry form that sends enquiries to your keepr app, with an email to you
• A privacy notice page and basic search engine set-up (titles, descriptions, sitemap)
• Connected to your own domain, with hosting included
• Handover in Your stuff: your site files, brand sheet and domain record, yours to keep
• Light fixes before launch (typos, wrong details), no design changes

Not included:

• Writing new content beyond tidying what you give us
• Paid stock photos, unless agreed and priced first
• Online shop, bookings, payments or other features (available as add-ons)
• Rounds of design changes (choose Tweak it for those)

• Paid when you order, or half now and half at launch. No refund once the work has started.
• Light fixes are corrections to the design you chose, not new layouts or sections.

Tweak it

The design you picked, refined to fit you: wording, look and layout, then launched.

Included:

• Up to 5 pages
• Built from the design you chose, with your details, words and photos
• Works on phones, tablets and computers, tested before launch
• An enquiry form that sends enquiries to your keepr app, with an email to you
• A privacy notice page and basic search engine set-up (titles, descriptions, sitemap)
• Connected to your own domain, with hosting included
• Handover in Your stuff: your site files, brand sheet and domain record, yours to keep
• 2 rounds of changes before launch, to wording, colours, layout and sections

Not included:

• Writing new content beyond tidying what you give us
• Paid stock photos, unless agreed and priced first
• Online shop, bookings, payments or other features (available as add-ons)

• Paid when you order, or half now and half at launch. No refund once the work has started.
• A round of changes is one set of comments, sent together, which we then make.
• Changes beyond 2 rounds, or a different design, are quoted before we do them.

Expand it

The design you picked, built out with more pages and content, then launched.

Included:

• Up to 8 pages
• Built from the design you chose, with your details, words and photos
• Works on phones, tablets and computers, tested before launch
• An enquiry form that sends enquiries to your keepr app, with an email to you
• A privacy notice page and basic search engine set-up (titles, descriptions, sitemap)
• Connected to your own domain, with hosting included
• Handover in Your stuff: your site files, brand sheet and domain record, yours to keep
• 3 rounds of changes before launch, to wording, colours, layout and sections

Not included:

• Writing new content beyond tidying what you give us
• Paid stock photos, unless agreed and priced first
• Online shop, bookings, payments or other features (available as add-ons)

• Paid when you order, or half now and half at launch. No refund once the work has started.
• A round of changes is one set of comments, sent together, which we then make.
• Changes beyond 3 rounds, or more than 8 pages, are quoted before we do them.

Business tools

Your own simple business system: customers, enquiries and a pipeline in one place.

Included:

• A written scope agreed with you before work starts
• Customer and enquiry records
• A simple pipeline showing where each job is
• Set-up, testing and a walkthrough
• The code is yours, in Your stuff

Not included:

• Features outside the agreed scope
• Moving data from other systems, unless in the scope

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order, or half now and half at launch. No refund once the work has started.
• The price is a starting price. We write the scope and confirm the price before any work or payment beyond it.
• Servers and hosting for your tools are quoted before we start.

Business tools plus

A fuller business system: quotes, jobs, scheduling and automations.

Included:

• Everything in Business tools
• Quotes and jobs
• Scheduling
• Simple automations, such as reminders
• A written scope agreed with you before work starts
• The code is yours, in Your stuff

Not included:

• Features outside the agreed scope
• Moving data from other systems, unless in the scope

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order, or half now and half at launch. No refund once the work has started.
• The price is a starting price. We write the scope and confirm the price before any work or payment beyond it.
• Servers and hosting for your tools are quoted before we start.

Brand Book

A short guide to your brand, so everything you make looks like you.

Included:

• Primary logo for light backgrounds: SVG, PNG with transparent background (2000px wide) and JPG on white
• Logo for dark backgrounds: SVG and PNG with transparent background (2000px wide)
• Colour palette: up to 5 colours, each with HEX, RGB and CMYK codes
• Fonts: your heading and body fonts named, both free Google Fonts, with download links
• Brand sheet: one-page A4 PDF with your logo, colours and fonts
• Brand guide: A4 PDF of about 6 pages covering logo use, clear space, minimum size, colours and fonts
• All files in Your stuff to download and keep, yours to use however you like

Not included:

• A new or redrawn logo (see Brand Kit and Identity Plus)
• Printing

• Paid when you order. No refund once the work has started.

Brand Kit

Your brand ready to use everywhere: logo versions, icons, social images and an email signature.

Included:

• Everything in Brand Book
• Logo versions: horizontal, stacked and icon only, each for light and dark backgrounds, as SVG and PNG
• Website icons: favicon (ICO, 32px) and app icons (PNG at 180px, 192px and 512px)
• Social profile image: PNG, 1080 x 1080px
• Social cover images: Facebook (PNG, 1640 x 624px), LinkedIn (PNG, 1584 x 396px) and X (PNG, 1500 x 500px)
• 3 social post designs in your brand, each as a square post (1080 x 1080px) and a Story (1080 x 1920px), PNG
• Email signature: HTML file, with steps for Gmail and Outlook
• All files in Your stuff to download and keep, yours to use however you like

Not included:

• A new or redrawn logo (see Identity Plus)
• Printing
• Signage or vehicle graphics (see Brand extras)

• Paid when you order. No refund once the work has started.

Identity Plus

A fuller identity for your business, refined with you, with templates for your paperwork.

Included:

• Everything in Brand Kit
• A refined logo, developed from your keepr design with you, with one round of changes; all logo files above are made from the final version
• Tone of voice guide: A4 PDF of 2 pages with how you sound, words to use and avoid, and 10 example lines
• Letterhead: A4, editable Word file (DOCX) and PDF
• Quote and invoice template: A4, editable Word file (DOCX) and PDF
• Business card design: 85 x 55mm, front and back, print-ready PDF with bleed
• Full brand book: A4 PDF of about 12 pages bringing it all together
• All files in Your stuff to download and keep, yours to use however you like

Not included:

• Printing your business cards or stationery
• Trademark searches or registration

• Paid when you order. No refund once the work has started.
• We check the work is ours to give you; we don't search trademark registers. Ask a specialist if you need that.

Brand extras

Business cards, signs and vehicle graphics designed to match your brand.

Included:

• Print-ready PDF files with bleed and crop marks, at the sizes your printer or sign maker gives us
• Vector files (SVG and EPS) for signs and vehicle graphics
• A preview image of each design to approve before files are final
• One round of changes on each design
• All files in Your stuff to download and keep, yours to use however you like

Not included:

• Printing, fitting and materials, which are paid to the printer or sign maker

• Quoted: we agree a written scope and price with you before any work or payment.
• Paid when you order. No refund once the work has started.
• Quoted: we agree a written list of designs and a price with you before any work or payment.

WhatsApp enquiries

A WhatsApp button on your site so customers can message you.

Included:

• A WhatsApp button on your site, linked to your business number
• Tested on phones

Not included:

• Running WhatsApp for you, or automated replies (see Run it Assist)

• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.

Google Calendar integration

Your Google Calendar connected, so bookings and enquiries can show in it.

Included:

• Connection to your Google Calendar
• Set-up and a test booking

Not included:

• Managing your diary

• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.

Customer reviews integration

Your customer reviews from Google shown on your site.

Included:

• Your Google reviews shown on your site, updated automatically
• Set-up and testing

Not included:

• Writing or adding reviews: only real reviews are shown

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• We only ever show your real reviews.
• The price is a starting price for the standard set-up; anything more is quoted first.

Live chat

A live chat box on your site so visitors can ask you questions.

Included:

• A chat tool set up on your site
• Messages sent to you
• Testing on phones and computers

Not included:

• Answering chats for you

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.
• The price is a starting price for the standard set-up; anything more is quoted first.

Online appointment booking

Online booking on your site, using a booking tool that suits you.

Included:

• A booking tool set up with your services and hours
• A booking page or button on your site
• Testing

Not included:

• Running the booking tool for you

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.
• With Take it, online booking needs one extra page.
• The price is a starting price for the standard set-up; anything more is quoted first.

Payment integration

Take payments or deposits through your site.

Included:

• A payment provider connected (for example Stripe)
• Payment links or a pay button on your site
• Testing with a small payment

Not included:

• Card fees, which are paid to the payment provider
• Online shop (see Online shop setup)

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.
• The price is a starting price for the standard set-up; anything more is quoted first.

Email marketing integration

Your site connected to an email tool so people can sign up to hear from you.

Included:

• A sign-up form on your site
• Connection to your email tool (for example Mailchimp)
• Testing

Not included:

• Writing or sending emails (see Email marketing campaign)

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.
• You're responsible for following the rules on marketing emails.
• The price is a starting price for the standard set-up; anything more is quoted first.

Online quotation requests

A quote request form that asks the right questions for your trade.

Included:

• A quote request form with your questions and photo uploads
• Requests sent to your keepr app with an email to you
• Testing

Not included:

• Pricing jobs for you

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• The price is a starting price for the standard set-up; anything more is quoted first.

CRM integration

Your site's enquiries sent into the CRM you already use.

Included:

• Enquiries from your site added to your CRM
• Set-up and testing

Not included:

• Setting up or running the CRM itself

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.
• The price is a starting price; we confirm the scope and price for your CRM before any work.

Existing software integration

Your site connected to software you already use.

Included:

• A written scope of the connection
• Set-up and testing

Not included:

• Changes to the other software

• Quoted: we agree a written scope and price with you before any work or payment.
• Paid when you order. No refund once the work has started.
• Any subscription or fees for the other service are paid by you to them, and shown before you pay.
• Quoted: we agree a written scope and price with you before any work or payment.

Additional service page

One more page about one of your services.

Included:

• One page in your site's design
• Linked from your site's menu or services

Not included:

• Writing new content beyond tidying what you give us

• Paid when you order. No refund once the work has started.

Additional landing page

One page focused on one offer or campaign, with its own enquiry form.

Included:

• One focused page with an enquiry form
• Ready to link from ads or posts

Not included:

• Running ads (see Promote it)

• Paid when you order. No refund once the work has started.

New location page

A page for one more town or area you work in.

Included:

• One page for one place, with the services you offer there

Not included:

• Claims about places you don't work in: we only list areas you confirm

• Paid when you order. No refund once the work has started.
• We only describe areas and services you confirm.

Blog or news section

A news or blog section you can add posts to.

Included:

• A blog or news section in your site's design
• How to add a post, shown to you
• Your first post set up from your words

Not included:

• Writing posts for you

• Paid when you order. No refund once the work has started.

Multilingual website

Your site in a second language, such as Welsh.

Included:

• Your pages set up in a second language, with a language switch

Not included:

• Translation, unless agreed and priced first

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• The price is a starting price for one extra language; anything more is quoted first.

Advanced enquiry funnel

A step-by-step enquiry form that gathers the details you need before you call back.

Included:

• A multi-step enquiry form with your questions
• Answers sent to your keepr app
• Testing

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• The price is a starting price; anything beyond the standard set-up is quoted first.

Membership functionality

A members' area on your site, for content or offers only members see.

Included:

• Member sign-up and sign-in
• Pages only members can see
• Testing

Not included:

• Taking membership payments (see Payment integration)

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• The price is a starting price; we confirm the scope and price before any work.

Online shop setup

An online shop set up on your site.

Included:

• A shop set up with your products, prices and delivery options
• Checkout through a payment provider
• Testing with a test order

Not included:

• Card fees, paid to the payment provider
• Product photos, unless agreed and priced first
• Running the shop day to day

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• The price is a starting price for a small shop; we confirm the scope and price before any work.

Customer portal

A private area where your customers sign in to see their jobs, quotes or documents.

Included:

• Customer sign-in
• Their jobs, quotes or documents, as agreed in the scope
• Testing

Not included:

• Features outside the agreed scope

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• The price is a starting price; we confirm the scope and price before any work.

Redesign or major expansion

A new design or a big expansion of your existing keepr site.

Included:

• A written scope agreed with you
• The work as scoped

• Quoted: we agree a written scope and price with you before any work or payment.
• Paid when you order. No refund once the work has started.
• Quoted: we agree a written scope and price with you before any work or payment.

Google Business Profile optimisation

Your Google Business Profile set up properly and matched to your site.

Included:

• Your profile checked and completed: categories, services, hours, area, links
• Photos you provide added
• Your details made consistent with your site

Not included:

• Creating fake reviews or posts
• Managing the profile after set-up (see Monthly SEO support)

• Paid when you order. No refund once the work has started.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Review generation setup

A simple way to ask your customers for reviews.

Included:

• A review link and QR code for your Google profile
• A short message you can send to customers
• How to ask, shown to you

Not included:

• Writing reviews, or offering anything in return for them, which the rules don't allow

• Paid when you order. No refund once the work has started.
• You ask real customers; we never post reviews for you.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Social media profile branding

Your social media profiles made to match your brand.

Included:

• Profile and cover images for up to 3 profiles
• Bios written from your details
• Links to your site

Not included:

• Posting or managing your accounts

• Paid when you order. No refund once the work has started.

AEO Starter

Your site set up so AI assistants can read and understand your business.

Included:

• A clear summary file for AI tools (llms.txt)
• Business details marked up for search engines and AI tools
• A check of how your business is described

Not included:

• Paying for listings

• Paid when you order. No refund once the work has started.
• We don't promise AI recommendations, rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Social media content pack

Ready-made posts for your social media, in your brand.

Included:

• 12 posts with images and words, ready to share
• Written from your details and services

Not included:

• Posting them for you
• Paid promotion

• Paid when you order. No refund once the work has started.
• We only use claims and photos you confirm.

Local SEO setup

Your site and listings set up to be found locally.

Included:

• Your pages checked and tuned for your services and areas
• Your business details made consistent on the main directories
• A short report of what was done

Not included:

• Paid directory listings

• Paid when you order. No refund once the work has started.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

AEO Plus

A fuller set-up for search engines and AI assistants, with a check-up a month later.

Included:

• Everything in AEO Starter
• Questions customers ask, answered on your site from your details
• A check a month later, with a short report

• Paid when you order. No refund once the work has started.
• We don't promise AI recommendations, rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Google Ads campaign setup

A Google Ads campaign set up for your services and area.

Included:

• Your Google Ads account set up or checked
• One campaign with ads, keywords and area
• Conversion tracking for enquiries

Not included:

• Ad spend
• Managing the campaign after launch (see Monthly advertising management)

• Paid when you order. No refund once the work has started.
• Ad spend is separate, paid by you to the ad platform, and you set the budget.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Meta Ads campaign setup

A Facebook and Instagram ads campaign set up for your business.

Included:

• Your Meta ads account set up or checked
• One campaign with ads and audience
• Tracking for enquiries

Not included:

• Ad spend
• Managing the campaign after launch (see Monthly advertising management)

• Paid when you order. No refund once the work has started.
• Ad spend is separate, paid by you to the ad platform, and you set the budget.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Additional local SEO landing pages

Extra local pages for the places and services you want to be found for.

Included:

• Pages for the places or services you choose, in your site's design

Not included:

• Places you don't work in: we only list areas you confirm

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• Priced per page; we confirm how many before any work.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Email marketing campaign

An email to your customers, designed and ready to send.

Included:

• One email designed in your brand, written from your details
• Set up in your email tool

Not included:

• Sending to people who haven't agreed to hear from you

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Paid when you order. No refund once the work has started.
• You're responsible for following the rules on marketing emails.
• The price is a starting price for one email; more is quoted first.

Monthly SEO and visibility support

Monthly help to keep your site and listings in good shape.

Included:

• A monthly check of your site and listings
• Small fixes and updates
• A short monthly report

Not included:

• New pages, which are priced separately

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Billed in advance. No contract: cancel any time from your app, and it stops at the end of the period you've paid for.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Monthly advertising management

Monthly management of your ads.

Included:

• Monthly checks and changes to your campaigns
• A short monthly report

Not included:

• Ad spend

• Starting price for the standard version. If you need more, we write the scope and price first, and nothing more is charged without your agreement.
• Billed in advance. No contract: cancel any time from your app, and it stops at the end of the period you've paid for.
• Ad spend is separate, paid by you to the ad platform, and you set the budget.
• We don't promise rankings, leads or sales: we set things up well, and results depend on many things outside our control.

Care

We look after your site: hosting, security and backups.

Included:

• Hosting
• Security updates
• Backups
• Uptime checks, and we fix it if it goes down

Not included:

• Changes to your site (see Updates)

• Billed in advance. No contract: cancel any time from your app, and it stops at the end of the period you've paid for.
• You can pay yearly instead: pay for 10 months, get 12.
• With a website, the first month is free.
• One plan at a time; you can move up or down.

Updates

Care, plus small changes when you need them and a monthly check.

Included:

• Everything in Care
• Routine changes: new hours, prices, photos, staff and small text edits
• A monthly visibility check, with a short report

Not included:

• New pages or new features, which are quoted

• Billed in advance. No contract: cancel any time from your app, and it stops at the end of the period you've paid for.
• You can pay yearly instead: pay for 10 months, get 12.
• With a website, the first month is free.
• One plan at a time; you can move up or down.
• Routine changes are small edits to existing pages; bigger changes are quoted first.

Agent set-up

The keepr assistant set up on your business.

Included:

• Your WhatsApp, email, calendar and Google profile connected, as you choose
• How you sound, set up from example replies
• What it may do without asking, set by you

Not included:

• Anything sent without your YES, unless you switch a job to automatic

• Quoted: we agree a written scope and price with you before any work or payment.
• Paid when you order. No refund once the work has started.
• Quoted: we confirm the price before any work or payment.

Assist

Updates, plus the keepr assistant: your morning message, replies and diary, with your YES.

Included:

• Everything in Updates
• Today in your app, and a morning WhatsApp of what needs you
• Replies drafted for your enquiries
• Your diary and reminders
• A weekly round-up

Not included:

• Anything sent without your YES, unless you switch a job to automatic

• Billed in advance. No contract: cancel any time from your app, and it stops at the end of the period you've paid for.
• You can pay yearly instead: pay for 10 months, get 12.
• With a website, the first month is free.
• One plan at a time; you can move up or down.
• WhatsApp message fees are covered up to a fair-use limit [to confirm].

Complete

Assist, plus help with money: quote and invoice follow-ups and your accounts connected.

Included:

• Everything in Assist
• Money: quotes and invoices chased, with your YES
• Xero or FreeAgent connected
• Priority support

Not included:

• Bookkeeping or accounting advice

• Billed in advance. No contract: cancel any time from your app, and it stops at the end of the period you've paid for.
• You can pay yearly instead: pay for 10 months, get 12.
• With a website, the first month is free.
• One plan at a time; you can move up or down.
• WhatsApp message fees are covered up to a fair-use limit [to confirm].