What a brand is, for a small business
It's how people recognise you: the name, the logo, the colours, and how you sound. When your van, your cards, your website and your posts all match, people remember you.
The pieces
- A logo that works small (on a phone) and large (on a van).
- Two or three colours, used the same way each time.
- One or two fonts.
- A way of talking: friendly, straight, or whatever is genuinely you.
Keep the files
Ask for your logo in a few formats: one for print, one for screens, and a version on a transparent background. Keep them somewhere you can find them, so a printer or sign maker can use them.
